An introduction to social media

What is social media?

Social media is online networking via such websites as Twitter, LinkedIn, Facebook, Youtube, Digg, etc. These websites work via “Web 2.0” technology which allows internet users to easily save, publish and share information with friends, colleagues and followers.

Blogs, podcasts, video and photos can be uploaded to a social media website and then be shared with contacts and other websites relatively easily and at very little cost, if not for free. 

It is a fast growing form of communication, with the young and old now communicating more regularly via social media than ever before.

Why does it work for business?

People follow or linkup with other like minded people who have common values, goals or interests. Being able to attract followers who have a shared interest in what you write about provides a potentially lucrative opportunity for businesses to convert followers into paying customers.

A fundamental benefit of social media is that as well as providing a way for businesses to promote their offerings and gain traffic to their websites, they allow business owners to convey their personalities by providing a forum for them to give their opinion. Essentially, Web 2.0 technology allows authentic and genuine people to convey that they are experts in what they do, which builds credibility and trust with potential customers.

The growing volume of people using online social media means there is a captive audience for businesses to target to help increase their brand recognition.   Companies spend large amounts of money on buying mailing lists and contact details, but most social media websites provide a platform to connect and communicate with a target audience for free.

Require further assistance?

If you would like further guidance on social media you can contact JCG Marketing for a free no obligation discussion.